https://justsayngo.cargo.site Just Say Ngo Thu, 05 Jun 2025 18:59:25 +0000 https://justsayngo.cargo.site en https://justsayngo.cargo.site/MAIN Mon, 27 Sep 2021 21:50:54 +0000 Just Say Ngo https://justsayngo.cargo.site/MAIN Alex Ngo, Copywriter Mercedes-Benz – Pride 2025 ︎ Mercedes-Benz – NOLA, G, Brees ︎ Mercedes-Benz – Maybach Moments ︎ Mercedes-Benz – Electrify Your Senses ︎ White Castle – Night Castle ︎ White Castle – Slider Quest ︎ REI – The Starter Pack ︎PBR – Guided Beerlaxation ︎︎ Sun Bum – Ski Bum, Meet Sun Bum ︎︎ This Is My Tombstone ︎A Hammer In Any Hand ︎ https://justsayngo.cargo.site/alex-ngo-copy-mbusa-pride Thu, 05 Jun 2025 18:59:25 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-mbusa-pride Mercedes-Benz USA OLV, Social – Copy Our unique paths in life take us to uniquely beautiful places – and people. For Pride 2025, we positioned Mercedes-Benz as a partner on life’s journey. In collaboration with Indonesian-based artist Andhika Ramadhian, we told stories about queer people finding connection in a strange, beautiful world. I developed the idea and wrote the scripts for each micro story. First Date A couple lies in a flowery meadow, shoulders touching. In the close foreground, we see a Mercedes sitting on a road. The couple points at one of the few clouds in the sky. The Mercedes accelerates across the road and out of frame. See You A man gives a lingering wave to a departing love. Hazard lights blink on his Mercedes in a passenger drop off lane. Their hands stay in the air, trying to make goodbye last forever. To them, they’re the only people at the airport. Bright NightA group of friends sit by a bonfire on a sandy beach.The headlamps of a Mercedes lights the scene.The friends watch the tide arm-in-arm, hand-in-hand.Their shadows blend together on the sand. Star Crossed Two young men fall in love on a suburban rooftop. A Mercedes sits in the driveway. They lean into each other as the sun sets over their town. The stars begin to twinkle, reflecting their new spark. My partner and I had wanted to collaborate with Andhika for a long time, being drawn to his uniquely elevated approach to CG and mesmerizing use of a vertical frame. You always hear about how creatives bat an idea around for years before the right brief gives you an opportunity to execute it. This project was my first time experiencing that, and let me tell you it felt rad. 2025 for Merkley + Partnerswith Chrislin Hearn and Brian Chau. Creative Directors Joe Rinaldi, Chris Bosler. https://justsayngo.cargo.site/alex-ngo-copy-mbusa-brees Thu, 03 Apr 2025 00:46:04 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-mbusa-brees Mercedes-Benz USA OLV – Copy Both Mercedes and Drew Brees have a storied history with the city of New Orleans. To to tip our hat to the host of 2025’s Big Game™, we connected with Brees to talk NOLA, football, and rhythm.I developed the idea and wrote the words. 2025 for Merkley + Partnerswith Chrislin Hearn. Creative Directors Joe Rinaldi, Chris Bosler. https://justsayngo.cargo.site/alex-ngo-copy-mbusa-maybach Thu, 03 Apr 2025 00:32:28 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-mbusa-maybach Mercedes-Benz USA OLV – Copy “Luxury” means something different to everyone. But Maybach is luxurious by anybody’s standards. We showed celebrities having their own personal “Maybach Moments” in the super-comfy, super-techy, super-luxe Mercedes-Maybach EQS SUV. I developed the initial idea and wrote all the words. The hero videos were supported with social-first content, like these behind-the-scenes TikToks: 2024 for Merkley + Partnerswith Marz Garcia. Creative Directors Joe Rinaldi, Chris Bosler. https://justsayngo.cargo.site/alex-ngo-copy-night-castle Mon, 19 Aug 2024 03:04:41 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-night-castle White Castle OLV – Copy You need fuel to power those late night vibes. Night Castle serves a party in every box (or Crave Case™️).I wrote the main spot and assisted on the late night, scrappy, savory shoot. We created bite-sized social pieces for more of that Night Castle feeling: <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a8cca1e52bd23bb3923deaabeb0541ab6ee6c0533c28dd47d27b12d91cc71e90/nightcastle-1.gif" data-mid="216814032" border="0" src="https://freight.cargo.site/w/576/i/a8cca1e52bd23bb3923deaabeb0541ab6ee6c0533c28dd47d27b12d91cc71e90/nightcastle-1.gif" /> <img width="576" height="1024" width_o="576" height_o="1024" data-src="https://freight.cargo.site/t/original/i/86705444cbaacb948483618805f49d4ae6c94fd289f4e07ff6df5d81b647fdaa/nightcastle-2.gif" data-mid="216814033" border="0" src="https://freight.cargo.site/w/576/i/86705444cbaacb948483618805f49d4ae6c94fd289f4e07ff6df5d81b647fdaa/nightcastle-2.gif" /> 2023 for Merkley + Partnerswith S. Krimsky, M. Garcia, B. Chau, T. Miller, H. Kim. Creative Directors Eddie Van Bloem, Saks Afridi. https://justsayngo.cargo.site/alex-ngo-copy-mbusa-electrify Thu, 08 Aug 2024 14:59:39 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-mbusa-electrify Mercedes-Benz USA OLV – Copy An electric vehicle is more than a different powertrain. It’s a new way of experiencing the world. We used surreal CG art to show how the EQE electrifies your senses. I wrote the scripts and supers for each spot. 2023 for Merkley + Partnerswith Chrislin Hearn. Creative Directors Joe Rinaldi, Chris Bosler. https://justsayngo.cargo.site/alex-ngo-copy-slider-quest Mon, 19 Aug 2024 02:55:18 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-slider-quest White Castle In-App Activation – Copy How do we get more White Castle fans on the White Castle app? By making a game of it. Slider Quest is a mobile game hosted on the White Castle app.&nbsp; Players earn real-life points for in-game achievements by playing a bite-sized lane runner inspired by classics like Frogger and Subway Surfers. I developed the game alongside my team and wrote the deck. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/60ce0d90c7f6239426fdceeea5cc5f92bf7f287b2a7245d52ee4ff00d12a46ab/Slider-Quest-title.jpg" data-mid="216817105" border="0" src="https://freight.cargo.site/w/1000/i/60ce0d90c7f6239426fdceeea5cc5f92bf7f287b2a7245d52ee4ff00d12a46ab/Slider-Quest-title.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/659f1130c20e059561e2a3e922f0717966c228f82041e964c3b93e9abb81eca6/Slider-Quest-1.jpg" data-mid="216817100" border="0" src="https://freight.cargo.site/w/1000/i/659f1130c20e059561e2a3e922f0717966c228f82041e964c3b93e9abb81eca6/Slider-Quest-1.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6b1dc9c60adf3b84c29a7a8eecce94c35d930e1d7de8feebdf03d8f7f2a066fb/Slider-Quest-2.jpg" data-mid="216817101" border="0" src="https://freight.cargo.site/w/1000/i/6b1dc9c60adf3b84c29a7a8eecce94c35d930e1d7de8feebdf03d8f7f2a066fb/Slider-Quest-2.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3b55210871ed72080b7724889c23bef1af12c2756185aa8ab9400c138c111daf/Slider-Quest-3.jpg" data-mid="216817102" border="0" src="https://freight.cargo.site/w/1000/i/3b55210871ed72080b7724889c23bef1af12c2756185aa8ab9400c138c111daf/Slider-Quest-3.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/775c1bfdbc4d530a33bcfece3b40c4e0ebdc72232982bec97e16ad7835bbba52/Slider-Quest-rewards.jpg" data-mid="216817104" border="0" src="https://freight.cargo.site/w/1000/i/775c1bfdbc4d530a33bcfece3b40c4e0ebdc72232982bec97e16ad7835bbba52/Slider-Quest-rewards.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b19e761305e8900e95acc497de70f54884e28bbad94f7ce8d4a08e9224cb8cb1/Slider-Quest-intro.jpg" data-mid="216817106" border="0" src="https://freight.cargo.site/w/1000/i/b19e761305e8900e95acc497de70f54884e28bbad94f7ce8d4a08e9224cb8cb1/Slider-Quest-intro.jpg" /> 2023 for Merkley + Partnerswith S. Krimsky, M. Garcia, B. Chau. Creative Directors Eddie Van Bloem, Saks Afridi. https://justsayngo.cargo.site/alex-ngo-copy-REI Mon, 29 Jul 2024 01:44:36 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-REI REI Digital Activation – Copy REI believes that a life outdoors is a life well-lived. Easier said than done. We made a tool that makes enjoying the outdoors as simple as swiping. I developed the idea and wrote the video breakdown alongside my team. <img width="776" height="1472" width_o="776" height_o="1472" data-src="https://freight.cargo.site/t/original/i/7379b1e6130c522594b2fd7c4b8caa908396df60db839ab1f9c99923e403f284/Mockups_1.gif" data-mid="215848183" border="0" src="https://freight.cargo.site/w/776/i/7379b1e6130c522594b2fd7c4b8caa908396df60db839ab1f9c99923e403f284/Mockups_1.gif" /> <img width="600" height="1138" width_o="600" height_o="1138" data-src="https://freight.cargo.site/t/original/i/184925b7faa5a84d594843642a04d24ed7ca20cace44502b5c1af21ed1517b07/transparent_swipe.gif" data-mid="215848188" border="0" src="https://freight.cargo.site/w/600/i/184925b7faa5a84d594843642a04d24ed7ca20cace44502b5c1af21ed1517b07/transparent_swipe.gif" /> <img width="776" height="1472" width_o="776" height_o="1472" data-src="https://freight.cargo.site/t/original/i/287d0d119d0a3836ee4d665d71843a395f36b0437c487bfefe76b841879c4f95/Mockups.gif" data-mid="215848186" border="0" src="https://freight.cargo.site/w/776/i/287d0d119d0a3836ee4d665d71843a395f36b0437c487bfefe76b841879c4f95/Mockups.gif" /> <img width="776" height="1472" width_o="776" height_o="1472" data-src="https://freight.cargo.site/t/original/i/223a9c20c35ebc2b683a5a8e12cbd6d99288ddfcf263a37587257199024b9d62/Mockups_7.gif" data-mid="215848184" border="0" src="https://freight.cargo.site/w/776/i/223a9c20c35ebc2b683a5a8e12cbd6d99288ddfcf263a37587257199024b9d62/Mockups_7.gif" /> 2022 for Miami Ad School with Jessica Moog, Zeena Jarrar. Instructor James Harrill https://justsayngo.cargo.site/alex-ngo-copy-pabst Thu, 09 Jun 2022 21:50:29 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-pabst Pabst Blue Ribbon OOH Activation, Audio – Copy, Art On one hand, we’re all meat in capitalism’s grinder. On the other hand, beer. With this activation, scanning a calming poster introduces viewers to their Pabst meditation guide– short relaxation tapes to listen to while they sip.&nbsp; I wrote the tapes, recorded the VO, and designed the poster. Click below to hear my pitched down cowboy impression. <img width="1876" height="2813" width_o="1876" height_o="2813" data-src="https://freight.cargo.site/t/original/i/8b9becf355c22aa2a114967a2962425bacaea0f5db846270faaa9dc49fccb2e3/web-PBR-poster-90_ngo-lorenzo-APR22.jpg" data-mid="145044957" border="0" src="https://freight.cargo.site/w/1000/i/8b9becf355c22aa2a114967a2962425bacaea0f5db846270faaa9dc49fccb2e3/web-PBR-poster-90_ngo-lorenzo-APR22.jpg" /> <img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/7931dca28056c58f6734a213e4fdf8603ec59e69fd87c674c959559f282684d8/PBR-Tapes-Anxiety-Script_Ngo-Lorenzo-APR22.jpg" data-mid="145045695" border="0" src="https://freight.cargo.site/w/1000/i/7931dca28056c58f6734a213e4fdf8603ec59e69fd87c674c959559f282684d8/PBR-Tapes-Anxiety-Script_Ngo-Lorenzo-APR22.jpg" /> 2022 for Miami Ad Schoolwith E. Lorenzo. Instructor Marina Beldi https://justsayngo.cargo.site/alex-ngo-copy-sun-bum Wed, 23 Mar 2022 20:41:58 +0000 Just Say Ngo https://justsayngo.cargo.site/alex-ngo-copy-sun-bum Sun Bum Digital OOH – Copy, Art Sunburn is a language that’s easy to understand. These digital billboards are aimed at skiers, communicating the need for sunscreen with a simple color code and a gorilla. I wrote and designed the billboards, case board, and deck. <img width="3401" height="2001" width_o="3401" height_o="2001" data-src="https://freight.cargo.site/t/original/i/d33fe11e5a4f1491a5e48a9ff3336b46466c1c0aec907ea380fe54fc8f440892/sun-bum-board-low-01.jpg" data-mid="137361615" border="0" src="https://freight.cargo.site/w/1000/i/d33fe11e5a4f1491a5e48a9ff3336b46466c1c0aec907ea380fe54fc8f440892/sun-bum-board-low-01.jpg" />Digital displays measure real-time UV levels, and a simple color code makes the data easy to understand. <img width="3480" height="1958" width_o="3480" height_o="1958" data-src="https://freight.cargo.site/t/original/i/8589977e426feb41fe8f288acac0f38f9ab3d4c1ce71b5ee2d1b9354f0676954/Data_SunBum_Caudana_Johnson_Ngo_Page_7.jpg" data-mid="137361829" border="0" src="https://freight.cargo.site/w/1000/i/8589977e426feb41fe8f288acac0f38f9ab3d4c1ce71b5ee2d1b9354f0676954/Data_SunBum_Caudana_Johnson_Ngo_Page_7.jpg" /> <img width="4600" height="2554" width_o="4600" height_o="2554" data-src="https://freight.cargo.site/t/original/i/d028e31825091a16102740e366da99ad28e5bc829a08feb9a3d6f46e540241f2/Data_SunBum_Caudana_Johnson_Ngo_Page_5.jpg" data-mid="137361827" border="0" src="https://freight.cargo.site/w/1000/i/d028e31825091a16102740e366da99ad28e5bc829a08feb9a3d6f46e540241f2/Data_SunBum_Caudana_Johnson_Ngo_Page_5.jpg" /> Mountaintop tiki huts bring the beach to skiers, reminding them that you don’t need a beach to get burnt.<img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/1537b5b6d8a8ead44ab45a4f5ecdbf1b1d8931e0e784d5a02133a54157f33720/Data_SunBum_Caudana_Johnson_Ngo_Page_6.jpg" data-mid="137361828" border="0" src="https://freight.cargo.site/w/1000/i/1537b5b6d8a8ead44ab45a4f5ecdbf1b1d8931e0e784d5a02133a54157f33720/Data_SunBum_Caudana_Johnson_Ngo_Page_6.jpg" /> Click through to view the deck, which you’ve seen most of already, but I’m proud of the first half and it didn’t fit anywhere else on this page. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a44ddf5909740cf2e342d5c93026f4d0dbea3491617cfc0a47beaf4c5a06f9b7/Data_SunBum_Caudana_Johnson_Ngo_Page_1.jpg" data-mid="137361823" border="0" src="https://freight.cargo.site/w/1000/i/a44ddf5909740cf2e342d5c93026f4d0dbea3491617cfc0a47beaf4c5a06f9b7/Data_SunBum_Caudana_Johnson_Ngo_Page_1.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/075e56ddcc1c859175a512e3e5ee339a8227bb47122063307053edd754493663/Data_SunBum_Caudana_Johnson_Ngo_Page_2.jpg" data-mid="137361824" border="0" src="https://freight.cargo.site/w/1000/i/075e56ddcc1c859175a512e3e5ee339a8227bb47122063307053edd754493663/Data_SunBum_Caudana_Johnson_Ngo_Page_2.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b7a90ee5f09d1bd2fb2bf7dee1615b6df5f6d3218effa83965e4be09bdde7767/Data_SunBum_Caudana_Johnson_Ngo_Page_3.jpg" data-mid="137361825" border="0" src="https://freight.cargo.site/w/1000/i/b7a90ee5f09d1bd2fb2bf7dee1615b6df5f6d3218effa83965e4be09bdde7767/Data_SunBum_Caudana_Johnson_Ngo_Page_3.jpg" /> <img width="2700" height="1519" width_o="2700" height_o="1519" data-src="https://freight.cargo.site/t/original/i/e4d9dfc0f67698e7bcc5386038560f7dd6d15f65ca76db4b3456ac229f8bfa2b/Data_SunBum_Caudana_Johnson_Ngo_Page_4.jpg" data-mid="137361826" border="0" src="https://freight.cargo.site/w/1000/i/e4d9dfc0f67698e7bcc5386038560f7dd6d15f65ca76db4b3456ac229f8bfa2b/Data_SunBum_Caudana_Johnson_Ngo_Page_4.jpg" /> <img width="4600" height="2554" width_o="4600" height_o="2554" data-src="https://freight.cargo.site/t/original/i/d028e31825091a16102740e366da99ad28e5bc829a08feb9a3d6f46e540241f2/Data_SunBum_Caudana_Johnson_Ngo_Page_5.jpg" data-mid="137361827" border="0" src="https://freight.cargo.site/w/1000/i/d028e31825091a16102740e366da99ad28e5bc829a08feb9a3d6f46e540241f2/Data_SunBum_Caudana_Johnson_Ngo_Page_5.jpg" /> <img width="1601" height="901" width_o="1601" height_o="901" data-src="https://freight.cargo.site/t/original/i/1537b5b6d8a8ead44ab45a4f5ecdbf1b1d8931e0e784d5a02133a54157f33720/Data_SunBum_Caudana_Johnson_Ngo_Page_6.jpg" data-mid="137361828" border="0" src="https://freight.cargo.site/w/1000/i/1537b5b6d8a8ead44ab45a4f5ecdbf1b1d8931e0e784d5a02133a54157f33720/Data_SunBum_Caudana_Johnson_Ngo_Page_6.jpg" /> <img width="3480" height="1958" width_o="3480" height_o="1958" data-src="https://freight.cargo.site/t/original/i/8589977e426feb41fe8f288acac0f38f9ab3d4c1ce71b5ee2d1b9354f0676954/Data_SunBum_Caudana_Johnson_Ngo_Page_7.jpg" data-mid="137361829" border="0" src="https://freight.cargo.site/w/1000/i/8589977e426feb41fe8f288acac0f38f9ab3d4c1ce71b5ee2d1b9354f0676954/Data_SunBum_Caudana_Johnson_Ngo_Page_7.jpg" /> 2022 for Miami Ad School with J. Johnson, D. Caudana. Instructor Federico Giraldo