NESPRESSO x ANA DE ARMAS
Brand Partnership, Digital, App -- WritingProblem:
Modern living leaves little time for reflection.
Insight:
Brewing and enjoying coffee present opportunities to reflect and grow.
Coffee brews experiences, and experiences make us who we are. Nespresso and Ana De Armas partner to create a new line of coffee capsules based on the flavors and values of Ana’s native Cuba.
I wrote the manifesto, flavor descriptions, social copy, and pitch deck based on a concept I developed alongside Art Director Erika Peitersen.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Modern living leaves little time for reflection.
Insight:
Brewing and enjoying coffee present opportunities to reflect and grow.
Coffee brews experiences, and experiences make us who we are. Nespresso and Ana De Armas partner to create a new line of coffee capsules based on the flavors and values of Ana’s native Cuba.
I wrote the manifesto, flavor descriptions, social copy, and pitch deck based on a concept I developed alongside Art Director Erika Peitersen.
Four new flavors represent four crucial aspects of life.
An in-app experience reaches Nespresso users while their coffee brews. Afterwards, a journal prompt asks them to record their thoughts.
Click through to view.
Click through to view.
Journal Prompts are also posted on Twitter, asking the community to share their thoughts and stories– with or without a Nespresso machine.
Ana’s favorite responses are displayed guerilla-style with larger than life coffee rings on walls and sidewalks around the world.
November, 2021 for Miami Ad School
with Erika Peitersen
Instructor Daniel Sumbang
with Erika Peitersen
Instructor Daniel Sumbang