REI

Digital Activation – Copy

Insight: Planning a camping trip is hard. ︎

Idea: A planning and rental tool curated to your interests. ︎

REI believes that a life outdoors is a life well-lived. Easier said than done, right? We developed a tool that makes enjoying the outdoors as simple as swiping. Watch the breakdown below:




2022 for Miami Ad School with Jessica Moog, Zeena Jarrar. Instructor James Harrill