White Castle

In-App Activation – Copy

How do we get more White Castle fans on the White Castle app? By making a game of it.

Slider Quest is a mobile game hosted on the White Castle app.  Players earn real-life points for in-game achievements by playing a bite-sized lane runner inspired by classics like Frogger and Subway Surfers.

I developed the game alongside my team and wrote the deck.



2023 for Merkley + Partners
with S. Krimsky, M. Garcia, B. Chau. Creative Directors Eddie Van Bloem, Saks Afridi.