Sun Bum
Digital OOH – Copy, ArtSunburn is a language that’s easy to understand. These digital billboards are aimed at skiers, communicating the need for sunscreen with a simple color code and a gorilla.
I wrote and designed the billboards, case board, and deck.
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I wrote and designed the billboards, case board, and deck.
Digital displays measure real-time UV levels, and a simple color code makes the data easy to understand.
Mountaintop tiki huts bring the beach to skiers, reminding them that you don’t need a beach to get burnt.
Click through to view the deck, which you’ve seen most of already, but I’m proud of the first half and it didn’t fit anywhere else on this page.
2022 for Miami Ad School with J. Johnson, D. Caudana. Instructor Federico Giraldo