Sun Bum
Digital OOH – Copy, ArtInsight: Sunburn is a language that’s easy to understand.
Idea: Communicate real-time UV levels with a sunburnt ape.
UV exposure is worse on snowy mountaintops than on sandy beaches, but skiers and snowboarders forget that when they’re busy shreddin’ gnar. With these digital billboards we aimed to reach skiers where they live, communicating the need for sunscreen without confusing stats or figures.
I wrote and designed the billboards, case board and deck.
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Idea: Communicate real-time UV levels with a sunburnt ape.
UV exposure is worse on snowy mountaintops than on sandy beaches, but skiers and snowboarders forget that when they’re busy shreddin’ gnar. With these digital billboards we aimed to reach skiers where they live, communicating the need for sunscreen without confusing stats or figures.
I wrote and designed the billboards, case board and deck.
Digital displays measure real-time UV levels, and a simple color code makes the data easy to understand.
Mountaintop tiki huts bring the beach to skiers, reminding them that you don’t need a beach to get burnt.
Click through to view the deck, which you’ve seen most of already, but I’m proud of the first half and it didn’t fit anywhere else on this page.
2022 for Miami Ad School with J. Johnson, D. Caudana. Instructor Federico Giraldo