Mercedes-Benz USA

OLV – Copy

Insight: “Luxury” means something different to everyone.

Idea:
Maybach is luxurious by anybody’s standards.

To illustrate how the Maybach’s first EV fits every definition of luxury, we showed celebrities having their own personal “Maybach Moments” in the super-comfy, super-techy, super-luxe EQS SUV.

The hero videos were supported with social-first content, like these behind-the-scenes TikToks:



2024 for Merkley + Partners
with Marz Garcia. Creative Directors Joe Rinaldi, Chris Bosler.