Mercedes-Benz USA

OLV – Copy

“Luxury” means something different to everyone. But Maybach is luxurious by anybody’s standards. We showed celebrities having their own personal “Maybach Moments” in the super-comfy, super-techy, super-luxe Mercedes-Maybach EQS SUV.

I developed the initial idea and wrote all the words.

The hero videos were supported with social-first content, like these behind-the-scenes TikToks:



2024 for Merkley + Partners
with Marz Garcia. Creative Directors Joe Rinaldi, Chris Bosler.