Mercedes-Benz USA
OLV – CopyInsight: “Luxury” means something different to everyone.
Idea: Maybach is luxurious by anybody’s standards.
To illustrate how the Maybach’s first EV fits every definition of luxury, we showed celebrities having their own personal “Maybach Moments” in the super-comfy, super-techy, super-luxe EQS SUV.
Idea: Maybach is luxurious by anybody’s standards.
To illustrate how the Maybach’s first EV fits every definition of luxury, we showed celebrities having their own personal “Maybach Moments” in the super-comfy, super-techy, super-luxe EQS SUV.
The hero videos were supported with social-first content, like these behind-the-scenes TikToks:
2024 for Merkley + Partners
with Marz Garcia. Creative Directors Joe Rinald, Chris Bosler.
with Marz Garcia. Creative Directors Joe Rinald, Chris Bosler.