White Castle

OLV – Copy

Insight: You need fuel to power those late night vibes.

Idea:
Night Castle serves a party in every box (or Crave Case™️).

To promote White Castle’s late night meal deal, we spent a night capturing handheld, scrappy, savory content. The shoot was accomplished with very limited resources and lots of sliders.

We created bite-sized social pieces for more of that Night Castle feeling:




2023 for Merkley + Partners
with S. Krimsky, M. Garcia, B. Chau, T. Miller, H. Kim. Creative Directors Eddie Van Bloem, Saks Afridi.