Pabst Blue Ribbon
OOH Activation, Audio – Copy, ArtProblem: A white collar 9-to-5 wears you down in dull, yet terrible ways.
Solution: Drink a beer about it.
On one hand, we’re all meat in capitalism’s grinder. On the other hand, Pabst Blue Ribbon. With this activation our goal was to help people decompress with humorous yet earnest guided meditation.
Scanning a calming poster introduces viewers to their Pabst meditation guide– short relaxation tapes to listen to while they sip.
I co-wrote the tapes, recorded the VO, and designed the poster. Scan the QR to hear my pitched down cowboy impression.
2022 for Miami Ad School
with E. Lorenzo. Instructor Marina Beldi
with E. Lorenzo. Instructor Marina Beldi