Pabst Blue Ribbon
OOH Activation, Audio – Copy, ArtOn one hand, we’re all meat in capitalism’s grinder. On the other hand, beer. With this activation, scanning a calming poster introduces viewers to their Pabst meditation guide– short relaxation tapes to listen to while they sip.
I wrote the tapes, recorded the VO, and designed the poster. Click below to hear my pitched down cowboy impression.
2022 for Miami Ad School
with E. Lorenzo. Instructor Marina Beldi
with E. Lorenzo. Instructor Marina Beldi