Alex Ngo, Copywriter

I’ve slipped between writing and art since the first time I read the Sunday comics. Now, I use my skills to help people live a little simpler and happier.

aqngo19@gmail.com

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PABST BLUE RIBBON

Audio, OOH -- Writing, Art Direction, Design
Problem:
We’re all meat in capitalism’s grinder. The monotony of a white collar 9 to 5 wears a person down in dull, yet terrible ways.

Solution:
After a long day at work, a crisp Pabst Blue Ribbon calms your mind.

Scanning a calming poster introduces viewers to their Pabst meditation guide– short relaxation tapes to listen to while they sip their beer.

I co-wrote the tapes, recorded the voiceover, and designed the poster. And the QR actually works! Try it!







April, 2022 for Miami Ad School
with Emmanuel Lorenzo, CW
Instructor Marina Beldi