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TESLA

Radio -- Writing
Problem:
If you’re a nervous person, driving on the highway is a bad time.

Solution:
Tesla’s Enhanced Autopilot takes over the scary parts of driving.

We highlighted Tesla’s newest feature with a lighthearted spot about the routine crisis that is merging on the freeway.


December, 2021 for Miami Ad School
with Caroline Skou CW, Diego Almeida CW
Instructor Lee Lawrence
Starring Elle Wierbicky