Insight:
Everyone deserves a home.

Idea:
Show people searching for new homes how refugees lost their homes.

Instead of searching for their dream home, Zillow users are confronted with the destruction of someone else’s home. Their feelings of surprise and outrage (both at the callous violence and the interruption to their house hunting) can be funneled into a letter to their representatives, which conveniently replaces the usual “Request A Tour” button.

I wrote the pitch deck and listing description, as well as other bits, bobs, and buttons.