VANITY FAIR
Digital Hub, Social -- WritingProblem:
It’s not easy to study pop culture history.
Solution:
Vanity Fair makes it easy with a microsite that works like a search engine for the magazine’s digital archive.
Search results are displayed like cutouts from the pages of the magazine, and integration with the archive creates a feedback loop of exploration and education.
I wrote the deck, the microsite, and the social pieces based off a concept I developed alongside Art Director Emma Shepler.
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It’s not easy to study pop culture history.
Solution:
Vanity Fair makes it easy with a microsite that works like a search engine for the magazine’s digital archive.
Search results are displayed like cutouts from the pages of the magazine, and integration with the archive creates a feedback loop of exploration and education.
I wrote the deck, the microsite, and the social pieces based off a concept I developed alongside Art Director Emma Shepler.
Search filters simplify the process.
Click through to see the breakdown.
Click through to see the breakdown.
Clicking through search results takes users to the Vanity Fair Archive.
Print placements use AR to demonstrate the Record.
On Social, VF invites cover stars to explore the Record.
Click through to see how J Law studys up.
November, 2021 for Miami Ad School
with Emma Shepler
Instructor Daniel Sumbang
with Emma Shepler
Instructor Daniel Sumbang