WORLD WOMAN FOUNDATION
Social, Print -- Art Direction, WritingProblem:
Globally, 129 million girls are out of school, including 97 million of secondary school age.
Insight:
Dreams feel reachable with role models blazing the trail.
The 60 women heroes of WWF’s World Woman Hour blaze trails for the next generation of leaders to follow. A social-first campaign asks girls to “be a voice to the world,” and encourages them to set goals and keep learning.
I art directed and designed this project. I also assisted on copy for the journal, quiz, and paid social based on a concept developed with my team.
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Globally, 129 million girls are out of school, including 97 million of secondary school age.
Insight:
Dreams feel reachable with role models blazing the trail.
The 60 women heroes of WWF’s World Woman Hour blaze trails for the next generation of leaders to follow. A social-first campaign asks girls to “be a voice to the world,” and encourages them to set goals and keep learning.
I art directed and designed this project. I also assisted on copy for the journal, quiz, and paid social based on a concept developed with my team.
February, 2022 for Miami Ad School
with Vicki O’Neil, Elle Wierbicky, Diana Gutierrez
Instructor Lizzy Pettigrew
with Vicki O’Neil, Elle Wierbicky, Diana Gutierrez
Instructor Lizzy Pettigrew